Good ideas don't sell themselves. In today's business world it's no longer just sales people who are responsible for winning business. Many people, from TV producers to landscape gardeners, consultants to builders, need to employ convincing communication skills to win clients and commissions. Even managers within a business have to 'sell' their ideas, as they compete for support and scarce resources.
With increasingly competitive markets the norm, your customers and clients are almost certain to have a choice. It's not just what your business can do that matters -- it's how you pitch your offer that determines success. Poor preparation or presentation at the pitching stage will lose the business to a competitor. Getting the basics right is not enough: you have to get ahead of the competition.
This definitive guide is packed with practical ideas, tips, and checklists that will ensure you are ahead of the crowd.
- Publication Date:
- 05 / 03 / 2007