By: Ahava Leibtag

QTY
-+
$69.99
 
 
ISBN
9780124076747
Date Released
Binding
Paperback
Pages
332
Dimensions
191 x 235 x 26mm

Only available to order
Estimated 10 - 14 business days until dispatch

Description
Information
"Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume,then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory"--
ISBN:
9780124076747
Publication Date:
06 / 11 / 2013
Pages:
332
Dimensions:
191 x 235 x 26mm

You might also like



Accepted Payments

Need help? Call us on (07) 3291 7444