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    By: Allen P. Adamson & Steve Forbes

    QTY
    -+
    $43.99
     
     
    ISBN
    9780230342248
    Date Released
    Binding
    Hardcover
    Pages
    269
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies can safeguard marketing messages for maximum clarity, focus, and profit.

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