By: Allen P. Adamson & Steve Forbes

QTY
-+
$43.99
 
 
ISBN
9780230342248
Date Released
Binding
Hardcover
Pages
269
Dimensions
172 x 248 x 32mm

Only available to order
Estimated 10 - 14 business days until dispatch

Description
Information
Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies can safeguard marketing messages for maximum clarity, focus, and profit.
ISBN:
9780230342248
Publication Date:
08 / 01 / 2013
Pages:
269
Dimensions:
172 x 248 x 32mm

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