From the Silk Road to the eRoad.
Just as the Silk Road was once the world's great trade route, so the eRoad is poised to become the trading highway of the 21st century. Just as the invention of the printing press and bookkeeping created a paper-based information economy, so the new economy is powering business and society towards a new form of capitalism: the electronic b@zaar.
The new world that is being created requires a new model for understanding it. In a unique and powerful book describing the implications for any business - from retailing and manufacturing to broadcasting and advertising - Robin Bloor offers a simple yet powerful set of four fundamental business models:
- The Hocky Stick Curve - providing a way to understand the extraordinary growth of web companies and the web itself
- The Publish/Subscribe Mechanism - revolutionising the communications power of both the consumer and producer
- The Force of Automation - driving continuing innovation
- The New Economics of the B@zaar - powering the complete transformation of the buy/sell transaction and the supply chain
The author offers concise and practical advice on how to transform a bricks-and-mortar business into an eBusiness - eConstructing your enterprise. Bloor explains the meaning of an eBrand and the reality of an eChannel and offers strategies for attracting and keeping these new eCustomers. The book concludes with a compelling future vision of a world turned upside down by the individual power of the new electronic citizen.