The New Rules of Internet Direct Marketing.
'The Engaged Customer' is more essential and urgent than ever.
As dot-coms fumble and bricks-and-mortar companies continue to explore Internet opportunities, direct online marketing is a tool that every business needs. This edition includes a new introduction, with new, indispensable how-tos Hans Peter Brondmo learned from his own communication firm's work with Palm Computing, Hewlitt Packard, and others.
Direct marketing can be the most potent tool in the Internet marketing environment - if it is customised to customers' preferences, buying patterns, and interests. Brondmo shows readers exactly how to accomplish this, with customers' approval, engaging them in an online relationship that is appealing to the customer and profitable for the business.
Calling on his own work with major companies such as Victoria's Secret, Hewlett-Packard, and Palm Computing, Brondmo provides the essential handbook for pursuing and maintaining profitable and lasting customer relationships in the digital age.