162 x 236 x 22mm
The New Rules of Internet Direct Marketing - Email Strategies for Creating Profitable Customer Relationships.
Email marketing is the new hot frontier of e-commerce. It has become the most powerful tool companies have to establish an ongoing dialogue with prospects and customers - and build profitable relationships. In 'The Eng@ged Customer' Hans Peter Brondmo, a leader in Internet marketing and e-commerce, will take you step-by-step through the process of using email to create long-lasting customer relationships online.
Based on the premise that an engaged customer is a valuable customer, Brondmo defines the new rules of marketing and customer communication. He shares the success stories of major companies such as Hewlett Packard, OfficeMax, Victoria's Secret and other American market leaders to illustrate how these early innovators have navigated the uncharted waters of Internet direct marketing, engaging their customers and members in lasting dialogue and establishing deep loyalty along the way.
In this first book of its kind, Brondmo provides unprecedented strategies of implementing and operating an email marketing programme. He addresses such important issues as the impact on your business, the applications of email marketing from acquisition to define objectives, how to measure and track success and how to build a sustainable, successful Internet business.