The Entertainment Economy

By: Michael Wolf

$50.00
 
 
ISBN
9780140281750
Date Released
Binding
Hardcover
Pages
336
Dimensions
152 x 230mm

Out of Print

Description
Information
Michael Wolf has become the secret weapon of many of the world's leading media companies. As founder of Booz-Allen & Hamilton's 110-strong media-entertainment division, his clients include three of the world's largest cable networks, three of the top four professional book publishers, and firms and individuals including Rupert Murdoch, Ted Turner, Disney, Seagram, Intel and Bertelsmann. Working at this level during the entertainment industry's most volatile decade has obviously given Michael Wolf a unique insight. More importantly, he has a clear perspective on what any media company, blue-chip or start-up, needs to break through and grow from here onwards. So The Entertainment Economy not only discusses what he has learnt in practice - thus a body of information that goes way beyond the high-profile stories covered in the press - but also offers a blueprint for survival and growth for any information-driven organisation. Michael Wolf also comes to believe that media businesses may soon begin dictating the way in which business as a whole begins to behave.
ISBN:
9780140281750
Publication Date:
07 / 10 / 1999
Pages:
336
Dimensions:
152 x 230mm

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