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    The Entertainment Economy

    By: Michael Wolf

    $50.00
     
     
    ISBN
    9780140281750
    Date Released
    Binding
    Hardcover
    Pages
    336
     

    Out of Print

    Description
    Michael Wolf has become the secret weapon of many of the world's leading media companies. As founder of Booz-Allen & Hamilton's 110-strong media-entertainment division, his clients include three of the world's largest cable networks, three of the top four professional book publishers, and firms and individuals including Rupert Murdoch, Ted Turner, Disney, Seagram, Intel and Bertelsmann. Working at this level during the entertainment industry's most volatile decade has obviously given Michael Wolf a unique insight. More importantly, he has a clear perspective on what any media company, blue-chip or start-up, needs to break through and grow from here onwards. So The Entertainment Economy not only discusses what he has learnt in practice - thus a body of information that goes way beyond the high-profile stories covered in the press - but also offers a blueprint for survival and growth for any information-driven organisation. Michael Wolf also comes to believe that media businesses may soon begin dictating the way in which business as a whole begins to behave.

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