The Four Pillars of Profit- Driven Marketing

The Four Pillars of Profit- Driven Marketing by Leslie H. Moeller & Edward C. Landry & Theodore B. Kinni

By: Leslie H. Moeller & Edward C. Landry & Theodore B. Kinni

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$63.99
 
 
ISBN
9780071615051
Date Released
Binding
Hardcover
Pages
232
Dimensions
166 x 248 x 26mm

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Description
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Through a review of the "4 pillars" of marketing, the problem of measuring marketing ROI and maximizing the return on market investment is examined with helpful calculators for implementing the most beneficial strategies on various media platforms.
ISBN:
9780071615051
Publication Date:
16 / 12 / 2008
Pages:
232
Dimensions:
166 x 248 x 26mm

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