The Global Brain: Your Roadmap For Innovating Faster And Smarter In A Networked World

By: Mohanbir Sawhney & Satish Nambisan

$39.95
 
 
ISBN
9780132339513
Date Released
Binding
Hardcover
Pages
304
 

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A detailed and practical roadmap to figuring out how to apply the power of network-centric innovation to your business.

Companies can innovate faster, cheaper, and better by taking advantage of internal and external networks of individuals, communities, and partners.
Introduces several unique innovation roles for firms to play in network-centric innovation.
Includes examples from a diverse set of companies: IBM, Procter and Gamble, DuPont, 3M, Dial, Staples, Unilever, Sun, Merck, and others.
ISBN:
9780132339513
Publication Date:
01 / 01 / 2008
Pages:
304

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