The Global Brain: Your Roadmap For Innovating Faster And Smarter In A Networked World

The Global Brain: Your Roadmap For Innovating Faster And Smarter In A  Networked World by Mohanbir Sawhney & Satish Nambisan


ISBN
9780132339513
Published
Released
01 / 01 / 2008
Binding
Hardcover
Pages
304
Dimensions
235 x 0 x 25mm

A detailed and practical roadmap to figuring out how to apply the power of network-centric innovation to your business.

Companies can innovate faster, cheaper, and better by taking advantage of internal and external networks of individuals, communities, and partners.
Introduces several unique innovation roles for firms to play in network-centric innovation.
Includes examples from a diverse set of companies: IBM, Procter and Gamble, DuPont, 3M, Dial, Staples, Unilever, Sun, Merck, and others.
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