The Global Brand by Nigel Hollis
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$39.99
 
 


ISBN
9780230606227
Date Released
Binding
Hardcover
Pages
254
Dimensions
166 x 248 x 26mm

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Examines the role and importance of brand strength in the accelerated modern business world based on two vital components--Presence, or familiarity, and Voltage, or marketing appeal--as well as the five elements that lead to customer commitment to a brand (Presence, Relevance, Performance, Advantage, and Bonding) and how to achieve them. 25,000 first printing.
ISBN:
9780230606227
Publication Date:
30 / 09 / 2008
Pages:
254
Dimensions:
166 x 248 x 26mm

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