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    By: Nigel Hollis

    QTY
    -+
    $39.99
     
     
    ISBN
    9780230606227
    Date Released
    Binding
    Hardcover
    Pages
    254
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    Examines the role and importance of brand strength in the accelerated modern business world based on two vital components--Presence, or familiarity, and Voltage, or marketing appeal--as well as the five elements that lead to customer commitment to a brand (Presence, Relevance, Performance, Advantage, and Bonding) and how to achieve them. 25,000 first printing.

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