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    By: Nigel Hollis

    QTY
    -+
    $27.99
     
     
    ISBN
    9780230620568
    Date Released
    Binding
    Paperback
    Pages
    254
    Dimensions
    153 x 235 x 26mm

    Only available to order
    Estimated 10 - 14 business days until dispatch

    Description
    Information
    Examines the role and importance of brand strength in the accelerated modern business world based on two vital components--Presence, or familiarity, and Voltage, or marketing appeal--as well as the five elements that lead to customer commitment to a brand (Presence, Relevance, Performance, Advantage, and Bonding) and how to achieve them. 25,000 first printing.
    ISBN:
    9780230620568
    Publication Date:
    02 / 03 / 2010
    Pages:
    254
    Dimensions:
    153 x 235 x 26mm

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