The Global Brand by Nigel Hollis
QTY
-+
$27.99
 
 


ISBN
9780230620568
Date Released
Binding
Paperback
Pages
254
Dimensions
153 x 235 x 26mm

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Other Titles by Nigel Hollis

Description
Information
Examines the role and importance of brand strength in the accelerated modern business world based on two vital components--Presence, or familiarity, and Voltage, or marketing appeal--as well as the five elements that lead to customer commitment to a brand (Presence, Relevance, Performance, Advantage, and Bonding) and how to achieve them. 25,000 first printing.
ISBN:
9780230620568
Publication Date:
02 / 03 / 2010
Pages:
254
Dimensions:
153 x 235 x 26mm

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