The Global Brand by Nigel Hollis
QTY
-+
$27.99
 
 


ISBN
9780230620568
Date Released
Binding
Paperback
Pages
254
Dimensions
153 x 235 x 26mm

Only available to order
Estimated 10 - 14 business days until dispatch

If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia

Other Titles by Nigel Hollis

Description
Information
Examines the role and importance of brand strength in the accelerated modern business world based on two vital components--Presence, or familiarity, and Voltage, or marketing appeal--as well as the five elements that lead to customer commitment to a brand (Presence, Relevance, Performance, Advantage, and Bonding) and how to achieve them. 25,000 first printing.
ISBN:
9780230620568
Publication Date:
02 / 03 / 2010
Pages:
254
Dimensions:
153 x 235 x 26mm

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