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    The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk

    By: William J. Bernstein

    RRP: $55.99
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    “Bernstein has become a guru to a peculiarly ’90s group: well-educated, Internet-powered people intent on investing well—and with minimal ‘help’ from professional Wall Street.”

    --Robert Barker, BusinessWeek William Bernstein is one of today’s most unlikely financial heroes. A practicing neurologist, he used his self-taught investment knowledge and research to build a popular investor’s website. Now, in the plain-spoken The Intelligent Asset Allocator, he shows independent investors how to build a diversified portfolio—without the help of a financial advisor. A breath of fresh air for investors tired of overly technical investment tomes, this book will help investors:

    Learn the risk/reward characteristics of various investment types

    Understand and apply portfolio theory for an improved risk/reward ratio

    Sharpen their focus, and take control of their investment programs

    William Bernstein runs a website—www.efficientfrontier.com—known for its quarterly journal of asset allocation and portfolio theory, Efficient Frontier.

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