In this astonishing and utterly unique new book, psychologists Christopher Chabris and Daniel Simons draw upon their groundbreaking and celebrated 1999 study, Gorillas in Our Midst, to demonstrate why, amongst many other things, experienced money managers can suddenly lose billions ('the illusion of understanding'); how honest eyewitness testimony can convict innocent defendants ('the illusion of confidence'); and why you should never use a mobile phone while driving, even when using a hands-free headset ('the illusion of attention'.)
Insightful, witty, and often hilarious, The Invisible Gorilla closely examines the intuitive illusions that most profoundly influence our lives and gives poignant, practical advice on how we can minimize their negative impact.
- Publication Date:
- 01 / 07 / 2010
- 153 x 234mm