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    The Invisible Sale

    By: Tom Martin

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    $23.99
    RRP: $29.99
    Save $6.00
    ISBN
    9780133431278
    Date Released
    Binding
    eBook
     
     

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    Description
    Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!

    Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale , Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language…real-life case studies…easy-to-understand templates…and actionable solutions!

    • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist
    • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them
    • Integrate social media, content, and email to optimize the entire prospecting process
    • Make every sales call count with behaviorally targeted email prospecting
    • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale”
    • Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns
    • Save money by rightsizing production quality to each marketing requirement
    • Rapidly create keyword-rich text content, and use it widely to promote self-qualification
    • Create webinars and tutorials more easily and painlessly than you ever thought possible
    • Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content
    • Learn how to apply Aikido Selling Techniques to close self-educated buyers

     

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