The Laws of Subtraction

The Laws of Subtraction by Matthew E. May

By: Matthew E. May

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$39.99
 
 
ISBN
9780071795616
Date Released
Binding
Hardcover
Pages
224
Dimensions
159 x 235 x 26mm

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"6 simple principles for winning in an age of excess everythingMarket leaders know that success today depends upon the ability to create social value and personal engagement through the removal from offerings of anything deemed excessive, wasteful, unnecessary, unnatural, hard-to-use, or ugly. The Laws of Subtraction shows how the world's most original innovators stand out in a world of overwhelming choice and feature overload by employing subtraction and minimalism to create the most effective and engaging consumer experiences.Matthew E. May is the author of three award-winning books: The Shibumi Strategy, In Pursuit of Elegance, and The Elegant Solution. A popular speaker, creativity coach, and innovation advisor, he is a regular contributor to the American Express OPEN Forum Idea Hub and the founder of Edit Innovation, an ideas agency based in Los Angeles"--
ISBN:
9780071795616
Publication Date:
02 / 10 / 2012
Pages:
224
Dimensions:
159 x 235 x 26mm

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