The Magazine from Cover to Cover by Sammye Johnson & Patricia Prijatel

By: Sammye Johnson & Patricia Prijatel

$187.99
 
 
ISBN
9780195304176
Date Released
Binding
Paperback
Pages
382
Dimensions
204 x 254 x 20mm

Out Of Print

Description
Information
For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors.--From publisher description.
ISBN:
9780195304176
Publication Date:
17 / 11 / 2006
Pages:
382
Dimensions:
204 x 254 x 20mm

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