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    The Manager's Guide to Strategy

    By: Roger Formisano

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    -+
    $23.99
    RRP: $26.99
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    ISBN
    9780071436458
    Date Released
    Binding
    eBook
     
     

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    Description
    Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.

    All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.

    The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers.

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