Customer demands for individual attention and specialized products are transforming commerce at every stage-including the supply chain. Today's highstakes economy requires dynamic, market-savvy sales and operations planning (SOP) to keep pace with accelerating service demands and response times. It's not as daunting as it sounds with the tools, tips, and case studies in The Market-Driven Supply Chain. This practical yet expansive book helps organizations transition from outdated supply-driven processes to new market-driven models. Readers learn how to: * Use robust analytics for conducting value segmentations and simulation analyses * Develop a customer-centric culture and a collaborative organizational structure * Dynamically rebalance the inventory mix to improve capacity and reduce costs * Retool 26 management processes to achieve market-savvy SOP Unlike other books that focus on only supply chain strategies or SOP or lean manufacturing, this book's sophisticated approach unifies all three areas, and it's the only one to explain how to operate in today's on-demand environment.