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    The Meaningful Brand

    By: Nigel Hollis

    $44.99
     
     
    ISBN
    9780230342262
    Date Released
    Binding
    Hardcover
    Pages
    225
     

    Out of Print

    Description
    Using cases of such global brands as Geico, Johnny Walker and Volkswagen, a brand expert, focusing on the four components of a meaningfully different brand, presents several unique models that will help readers inspire customer loyalty and obtain financial value growth. 20,000 first printing.

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