The Meaningful Brand

The Meaningful Brand by Nigel Hollis
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ISBN
9780230342262
Date Released
Binding
Hardcover
Pages
225
Dimensions
166 x 242 x 26mm
Out Of Print

Other Titles by Nigel Hollis

Description
Information
Using cases of such global brands as Geico, Johnny Walker and Volkswagen, a brand expert, focusing on the four components of a meaningfully different brand, presents several unique models that will help readers inspire customer loyalty and obtain financial value growth. 20,000 first printing.
ISBN:
9780230342262
Publication Date:
22 / 10 / 2013
Pages:
225
Dimensions:
166 x 242 x 26mm

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