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    The Media Industries and Their Markets

    By: Patrick-yves Badillo & Jean-Baptiste Lesourd

    QTY
    -+
    $266.99
     
     
    ISBN
    9780230277700
    Date Released
    Binding
    Hardcover
    Pages
    231
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    "This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing"--

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