The Media Industries and Their Markets

The Media Industries and Their Markets by Patrick-yves Badillo & Jean-Baptiste Lesourd

By: Patrick-yves Badillo & Jean-Baptiste Lesourd

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$266.99
 
 
ISBN
9780230277700
Date Released
Binding
Hardcover
Pages
231
Dimensions
140 x 223 x 13mm

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Description
Information
"This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing"--
ISBN:
9780230277700
Publication Date:
26 / 10 / 2010
Pages:
231
Dimensions:
140 x 223 x 13mm

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