How Visionary People Make Something Out of Nothing.
The world needs new ideas, new products, new kinds of associations and institutions, new initiatives, new art and new designs. But these new things seldom come from established organisations. They come from individuals - the New Alchemists.
What drives people to create something from nothing? Is it ambition, the need for self-fulfilment? Is it to do with money, power or even genes? Is there a mood of the time that encourages people? Can anyone do it?
'The New Alchemists' is a fascinating and inspirational investigation into the creative and entrepreneurial process.