The New Mainstream by Guy Garcia
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Authors
Guy Garcia
ISBN
9780060584665
Date Released
Binding
Paperback
Pages
320
Dimensions
140 x 216 x 26mm
Only available to order
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Other Titles by Guy Garcia

Description
Information
Citing an increase in buying capability among minority consumers and trends in niche marketing, an analysis of consumer culture reveals the growing profitability of diversified products and makes predictions about how multicultural marketing will impact twenty-first century business. Reprint. 15,000 first printing.
ISBN:
9780060584665
Publication Date:
01 / 10 / 2005
Pages:
320
Dimensions:
140 x 216 x 26mm

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