The New Positioning: The Latest on the World's #1 Business Strategy

By: Jack Trout

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ISBN
9780071369190
Date Released
Binding
eBook
 
 

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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
ISBN:
9780071369190
Publication Date:
01 / 05 / 1997

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