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    The New Positioning: The Latest on the World's #1 Business Strategy

    By: Jack Trout

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    -+
    $16.99
    RRP: $18.99
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    ISBN
    9780071369190
    Date Released
    Binding
    eBook
     
     

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    Description
    In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

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