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    The New Strategic Thinking

    By: Michel Robert

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    -+
    $49.99
    RRP: $58.99
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    ISBN
    9780071785754
    Date Released
    Binding
    eBook
     
     

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    Description
    Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies

    In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

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