The New Strategic Thinking

The New Strategic Thinking by Michel Robert

By: Michel Robert

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ISBN
9780071785754
Date Released
Binding
eBook
 
 

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Hardcover
$63.99
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Description
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Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies

In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.
ISBN:
9780071785754
Publication Date:
20 / 07 / 2005

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