The Next Evolution of Marketing

By: Bob Gilbreath

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$54.99
 
 
ISBN
9780071625364
Date Released
Binding
Hardcover
Pages
288
Dimensions
159 x 248 x 39mm

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Description
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Explains how to use his meaningful marketing technique--which opts for fewer intrusive, hard-sell marketing messages and more value-focused messages, independent of calls for purchase--to inspire customers to truly engage with the marketing message and build a campaign designed to fulfill customers' needs. 50,000 first printing.
ISBN:
9780071625364
Publication Date:
03 / 09 / 2009
Pages:
288
Dimensions:
159 x 248 x 39mm

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