The Old Rules of Marketing Are Dead

The Old Rules of Marketing Are Dead by Timothy R. Pearson

By: Timothy R. Pearson

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ISBN
9780071762557
Date Released
Binding
Hardcover
Pages
240
Dimensions
159 x 235 x 26mm

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Description
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Argues that the new methods of human communication require a new perspective on marketing, outlining a plan to reinvent the marketing industry by applying quantitative data and providing leadership in a new business landscape.
ISBN:
9780071762557
Publication Date:
28 / 03 / 2011
Pages:
240
Dimensions:
159 x 235 x 26mm

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