The One-Day Marketing Plan

By: Roman Hiebing, Scott Cooper

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ISBN
9780071458528
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eBook
 
 

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The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.
ISBN:
9780071458528
Publication Date:
05 / 05 / 2004

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