The Outside-In Corporation

The Outside-In Corporation by Barbara Bund

By: Barbara Bund

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ISBN
9780071801522
Date Released
Binding
eBook
 
 

Out Of Print

Description
Information
Includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators

“Delighting the customer” is a sure route to success and profitability , as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-Mart

Barbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizing the term “relationship marketing”
ISBN:
9780071801522
Publication Date:
16 / 11 / 2005

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