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    The Product Managers Handbook, 3E

    By: Linda Gorchels

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    -+
    $74.99
    RRP: $87.99
    Save $13.00
    ISBN
    9780071772099
    Date Released
    Binding
    eBook
     
     

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    Description
    Previous editions sold more than 17,000 copies

    Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives

    Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels

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