The Product Managers Handbook, 3E

The Product Managers Handbook, 3E by Linda Gorchels

By: Linda Gorchels

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ISBN
9780071772099
Date Released
Binding
eBook
 
 

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Description
Information
Previous editions sold more than 17,000 copies

Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives

Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
ISBN:
9780071772099
Publication Date:
28 / 11 / 2005

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