The Psychology of Sales Success

The Psychology of Sales Success by Gerhard Gschwandtner
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ISBN
9780071509022
Date Released
Binding
eBook
 
 

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Description
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If you're a sales professional who wants to succeed, you can benefit from these familiar words: “Know thyself.” Even more important, you should also know your customers. The Psychology of Sales Success shares insights into three psychological dynamics driving the sales process: the salesperson, the salesperson's desire for success, and the customer. Featuring action steps as well as knowledge from leading psychologists, psychiatrists, business school professors, successful authors, and talented sales professionals, the book will help you to:

Develop a successful attitude, master the thinking habits of successful sales professionals, and harness their powers of concentration

Handle customer anger, procrastination, and rejection; deal with confrontations; and double their listening power in minutes

Lower their own anxieties and boost confidence, eliminate stress, and become more action oriented
ISBN:
9780071509022
Publication Date:
02 / 03 / 2007

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