The Purple Cow: Transform Your Business By Being Remarkable

The Purple Cow: Transform Your Business By Being Remarkable by Seth Godin
Authors
Seth Godin
ISBN
9780141016405
Published
Released
01 / 10 / 2007
Binding
Paperback
Pages
160
Dimensions
129 x 198mm

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

'Purple Cow' describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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Other Titles by Seth Godin

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Reviews
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

'Purple Cow' describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
ISBN:
9780141016405
Publication Date:
01 / 10 / 2007
Pages:
160
Dimensions:
129 x 198mm
Untitled
A very succinct and digestable book about being different. The Purple Cow is most often applied in business. However, the principles are easily applicable to other areas to grab attention in a sea of same-ness. Examples given will seem dated; the book was written in the early 2000's; however these can be used to test how these companies/brands have lasted and whether they are 'Purple Cows'. With short chapters on principles or ideas, this book is a quick but interesting read about post-marketing marketing. - Matt (QBD)
, 13/01/2018

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