The Purple Cow: Transform Your Business By Being Remarkable

The Purple Cow: Transform Your Business By Being Remarkable by Seth Godin
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$24.95
 
 


ISBN
9780141016405
Date Released
Binding
Paperback
Pages
160
Dimensions
129 x 198mm

In Stock
Estimated 1 - 2 business days until dispatch

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Description
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

'Purple Cow' describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
ISBN:
9780141016405
Publication Date:
01 / 10 / 2007
Pages:
160
Dimensions:
129 x 198mm

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