You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
'Purple Cow' describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
- Publication Date:
- 01 / 10 / 2007
- 129 x 198mm
A very succinct and digestable book about being different.
The Purple Cow is most often applied in business. However, the principles are easily applicable to other areas to grab attention in a sea of same-ness.
Examples given will seem dated; the book was written in the early 2000's; however these can be used to test how these companies/brands have lasted and whether they are 'Purple Cows'.
With short chapters on principles or ideas, this book is a quick but interesting read about post-marketing marketing. - Matt (QBD)