The Real Mad Men

The Real Mad Men by Andrew Cracknell
ISBN
9780857384270
Published
Released
01 / 03 / 2014
Binding
Paperback
Pages
224
Dimensions
174 x 243mm

In New York City in the late 1950s and the 1960s – the era and location of TV's Mad Men – advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene.

These pioneers were confident, driven and ambitious, they lived the three-martini life and worked the machine to their advantage. Also clever, creative and streetwise, they outclassed and outthought the old advertising establishment, implementing a new way of thinking and behaving which spread across the newspapers, magazines and TV screens of America and beyond.

The story of modern advertising starts here, with these real Mad Men – and women – of Madison Avenue who created the most radical and influential advertising ever, transforming the methods, practice and execution of the business. Their legacy still resounds in the industry today.
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Description
Information
In New York City in the late 1950s and the 1960s – the era and location of TV's Mad Men – advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene.

These pioneers were confident, driven and ambitious, they lived the three-martini life and worked the machine to their advantage. Also clever, creative and streetwise, they outclassed and outthought the old advertising establishment, implementing a new way of thinking and behaving which spread across the newspapers, magazines and TV screens of America and beyond.

The story of modern advertising starts here, with these real Mad Men – and women – of Madison Avenue who created the most radical and influential advertising ever, transforming the methods, practice and execution of the business. Their legacy still resounds in the industry today.

How did this golden age of advertising happen? It is a remarkable, inspiring story of creativity, ingenuity and larger than life personalities who made it up as they went along.
ISBN:
9780857384270
Publication Date:
01 / 03 / 2014
Pages:
224
Dimensions:
174 x 243mm

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