The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

By: Paul Chaney, Paul Marsden

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ISBN
9780071802031
Date Released
Binding
eBook
 
 

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THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".

The power of social utility

The appeal of social gifting

The importance of social curation

The role of social status

The value of social intelligence
ISBN:
9780071802031
Publication Date:
18 / 09 / 2012

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