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    The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

    By: Paul Marsden, Paul Chaney

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    -+
    $32.99
    RRP: $38.99
    Save $6.00
    ISBN
    9780071802031
    Date Released
    Binding
    eBook
     
     

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    Description
    THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

    "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

    Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

    Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".

    The power of social utility

    The appeal of social gifting

    The importance of social curation

    The role of social status

    The value of social intelligence

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