Dimensions
153 x 234 x 15mm
"Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her immensely popular executive education course. Over a series of weeks and months, Montgomery puts these accomplished executives through their paces, forcing them to confront these bedrock questions: Does your company truly matter? If you closed the doors tomorrow, would your customers suffer any real loss? How long would it take, and how difficult would it be, for them to find another firm that could meet those needs as well as you did? These are questions all business leaders must answer. No matter how hard you and your people work, no matter how wonderful your culture, no matter how good your products, or how noble your motives, if you don't get strategy right, Montgomery shows, you diminish enormously your firms' chances of success.
The goal of this book is to expose all business leaders -- whether running a large company or a small business -- to the invaluable insights Montgomery shares with these privileged executives. By bottling the experiences and insights gleaned in the classroom, Montgomery's book will help leaders develop the skills and sensibilities they need to become Strategists themselves. It is a difficult role, but little else one does as a leader is likely to matter more.
