Don Keough has spent a lifetime in business and is sought out for advice by leading figures in every field.
Unlike most business gurus, however, he doesn't want to offer you guarantees: the way to achieve your goals can't be laid out as simple step-by-step plan. Instead he's offering a list of what not to do. Here he lays out the ten all-time blunders that companies and individuals make over and over again - from such bad advice as 'Be Afraid of the Future' to terrible tips like 'Put All Your Faith in Experts'.
This brilliant how-not-to guide is the ultimate cautionary business bible for anyone who wants to avoid the pitfalls on the path to success
