The Ultimate Guide to Strategic Marketing

The Ultimate Guide to Strategic Marketing by Robert J. Hamper

By: Robert J. Hamper

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$79.99
 
 
ISBN
9780071809092
Date Released
Binding
Hardcover
Pages
304
Dimensions
197 x 248 x 32mm

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"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"--
ISBN:
9780071809092
Publication Date:
04 / 09 / 2013
Pages:
304
Dimensions:
197 x 248 x 32mm

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