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    The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need!

    By: Beth Goldstein

    RRP: $40.99
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    Low- and no-cost tools that win customer loyalty

    Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.

    Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to

    Develop targeted customer profiles using affordable market research techniques

    Get inside the heads of customers and learn what makes them tick

    Navigate your marketplace and turn obstacles into opportunities

    Establish winning partnerships that support your company's growth

    Sell your brand to the world using brochures, Web sites, direct mail, and advertising

    “Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management

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