The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need!

The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! by Beth Goldstein

By: Beth Goldstein

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ISBN
9780071593779
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Low- and no-cost tools that win customer loyalty

Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.

Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to

Develop targeted customer profiles using affordable market research techniques

Get inside the heads of customers and learn what makes them tick

Navigate your marketplace and turn obstacles into opportunities

Establish winning partnerships that support your company's growth

Sell your brand to the world using brochures, Web sites, direct mail, and advertising

“Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management
ISBN:
9780071593779
Publication Date:
13 / 08 / 2007

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