The Underdog Advantage

The Underdog Advantage by David Morey & Scott Miller

By: David Morey & Scott Miller

$34.99
 
 
ISBN
9780071439190
Date Released
Binding
Hardcover
Pages
251
Dimensions
159 x 229 x 32mm

Out of Print

Description
Information
Arguing that the "hungry insurgent" is the ultimate model for business in the 2000s, the author shows readers how to instill "underdog" attitudes, develop hyperaggressive marketing strategies, and create a culture of insurgency. 25,000 first printing.
ISBN:
9780071439190
Publication Date:
01 / 05 / 2004
Pages:
251
Dimensions:
159 x 229 x 32mm

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