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    The Underdog Advantage

    By: David Morey & Scott Miller

    $34.99
     
     
    ISBN
    9780071439190
    Date Released
    Binding
    Hardcover
    Pages
    251
     

    Out of Print

    Description
    Arguing that the "hungry insurgent" is the ultimate model for business in the 2000s, the author shows readers how to instill "underdog" attitudes, develop hyperaggressive marketing strategies, and create a culture of insurgency. 25,000 first printing.

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