Notes From the Digital War Zone
E-commerce, e-business, e-marketing, e-mania, e-hype. Like everyone else you are fired up by the business possibilities created by the Internet. But maybe like most of us you can't cast the right spell to make the money roll in. Spooner is one of e-commerce's most successful entrepreneurs, the self-proclaimed 'Wizard or E'. Now he shares his magic in a series of short, punchy, fun-to-read stories from the new battleground of business. The "Wizard's" message is smple: e-commerce is not about technology, it is about customers, markets and innovation; it's about fun, creativity and the bottom line. Here are the real stories about what works and what doesn't in the world of e-commerce.
- Publication Date:
- 01 / 11 / 1999
- 152 x 229mm