To Sell Is Human: The Surprising Truth About Persuading, Convincing and Influencing Others

To Sell Is Human: The Surprising Truth About Persuading, Convincing and Influencing Others by Daniel H Pink


ISBN
9781922079794
Published
Released
01 / 01 / 2015
Binding
Paperback
Pages
256
Dimensions
156 x 234mm

In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion.

Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and with ferocious energy, we go online to sell ourselves—on Facebook pages, Twitter accounts, and Match.com profiles.

Whether we're entrepreneurs, employees, parents or partners, we spend our days trying to move others. We're all in sales now.
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Other Titles by Daniel H Pink

Description
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In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion.

Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and with ferocious energy, we go online to sell ourselves—on Facebook pages, Twitter accounts, and Match.com profiles.

Whether we're entrepreneurs, employees, parents or partners, we spend our days trying to move others. We're all in sales now.
ISBN:
9781922079794
Publication Date:
01 / 01 / 2015
Pages:
256
Dimensions:
156 x 234mm

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