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    Truth About Creating Brands People Love

    By: Donna D. Heckler

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    Branding: secrets revealed, best practices explained, pitfalls exposed! *; The truth about positioning brands and developing brand meaning *; The truth about brands as corporate profit drivers *; The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brandsand keeping them great. ';I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.' DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos

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