215 x 141 x 14mm
The quick, complete, easy-to-use guide to transforming any business into a green business - successfully and profitably!
More than 50 bite-size, fast-paced insights and actionable techniques for every entrepreneur, executive, or manager.
Covers everything that matters, from strategy to operations, supply chains to marketing, IT to finance, and beyond.
Easy to read, up-to-date, and practical: distills the entire field of green business into what you need to succeed!
More and more businesses are recognizing that green business practices aren't just good for the world: they can increase profits, lower costs, and attract customers. In The Truth About Green Business, leading green business expert Gil Friend brings together more than 50 absolutely crucial facts and insights decision-makers must know to successfully 'go green.' This book doesn't deliver abstract theory or hype: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and entrepreneurs can actually use, no matter what kind of businesses they're running, or what their environmental and profit goals are. Readers will learn how to plan their optimal green business strategies... move towards green operations that operate more efficiently, waste less, and reduce carbon footprints... procure green products and services, and market their own... design and innovate products with less environmental impact... find or construct green buildings... bring green principles to computers and IT... engage employees, stakeholders, and managers in the green process... project the business value of green, and assess their results... and much more. Unlike some competitive books, this one's simple to read, simple to use, up-to-date, and complete.