Unconscious Branding

By: Douglas Van Praet

$44.99
 
 
ISBN
9780230341791
Date Released
Binding
Hardcover
Pages
274
Dimensions
166 x 242 x 32mm

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Description
Information
Draws on cognitive and behavioral sciences to counsel marketers on effective methods for reaching consumers in crowded media environments, citing flaws in traditional approaches and providing examples of famous successful campaigns.
ISBN:
9780230341791
Publication Date:
13 / 11 / 2012
Pages:
274
Dimensions:
166 x 242 x 32mm

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