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    Unconscious Branding

    By: Douglas Van Praet

    $44.99
     
     
    ISBN
    9780230341791
    Date Released
    Binding
    Hardcover
    Pages
    274
     

    Out of Print

    Description
    Draws on cognitive and behavioral sciences to counsel marketers on effective methods for reaching consumers in crowded media environments, citing flaws in traditional approaches and providing examples of famous successful campaigns.

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