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    Understanding and Profiting from Intellectual Property

    By: D. Yang

    QTY
    -+
    $122.99
     
     
    ISBN
    9780230582071
    Date Released
    Binding
    eBook
     
     

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    Description
    A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.

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