Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk

Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk by Putten Alexander B &  MacMillan Ian C van

By: Putten Alexander B & MacMillan Ian C van

$39.95
 
 
ISBN
9780132237901
Date Released
Binding
Hardcover
Pages
176
 

Out of Print

Description
Information
A Breakthrough Approach to Investing in Business Innovation

Most companies analyse investments using tools that bias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: Opportunity Engineering.

Drawing upon recent advances in financial analysis, but without requiring a lot of math, the authors show how to engineer the risk out of uncertain opportunities so you can pursue more high-payoff innovations. You'll learn how to escape from the 'go/no-go vise' and implement more flexible decision-making that considers all the business alternatives, models, and opportunities associated with each project. You'll learn how to systematically structure high-potential projects to limit downside exposure and boost your potential upside.

The authors show how to define the scope of investment opportunities, identify key drivers of potential profits, document assumptions, design out major risks, and tease out key challenges and vulnerabilities.

Using these techniques, you can escape the mindset that limits you to low-impact innovations and begin pursuing serious growth opportunities-and make business uncertainty work for you, not against you.
ISBN:
9780132237901
Publication Date:
01 / 10 / 2008
Pages:
176

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