Combining academic insight and inspiring real-world examples this book offers a new business model which argues that all companies should become responsible businesses, transforming the sustainability agenda into a more holistic and systemic approach.
Getting business on board is essential if we want to achieve the United Nations’ goal of building a better future for people and planet by 2030. But the sustainable business agenda can accelerate the problems it's trying to solve.
In Urgent Business Ian Thomson and Dominic Bates challenge five common myths that trap businesses in an unsustainable black-hole and offer a manifesto for change. Combining cutting-edge research with fascinating real-world examples, the authors highlight the practical and holistic steps all businesses can take to play their part in addressing the UN Sustainable Development Goals. .
