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    Using Information to Develop a Culture of Customer Centricity

    By: Abie Reifer, David Loshin

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    ISBN
    9780124115132
    Date Released
    Binding
    eBook
     
     

    Out of Print

    Description
    Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.

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