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    By: Simon Mainwaring

    $41.99
     
     
    ISBN
    9780230110267
    Date Released
    Binding
    Hardcover
    Pages
    250
     

    Out of Print

    Description
    A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

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