By: Simon Mainwaring

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ISBN
9780230110267
Date Released
Binding
Hardcover
Pages
250
Dimensions
166 x 242 x 26mm

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Description
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A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
ISBN:
9780230110267
Publication Date:
07 / 06 / 2011
Pages:
250
Dimensions:
166 x 242 x 26mm

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